Will Microsoft continue to dominate IT?
July 26, 2010 by Alex Kidman
Filed under Interesting Facts, Latest Stories
Microsoft recently announced that it has sold 175 million copies of its Windows 7 operating
system (http://windowsteamblog.com/windows/b/bloggingwindows/archive/2010/07/22/
windows-7-momentum-continues-175-million-licenses-sold.aspx). By the time you read
this, quite a few more copies will have shifted hands, as the official company line is that
more than seven copies are being sold per second, each and every day. Given the asking
price of Windows 7, that’s a serious chunk of change, although I guess it’s worth pointing
out that some of those copies will be bundled “OEM” versions that don’t generate quite as
much revenue as a fully boxed store bought copy.
No doubt the bean counters at Microsoft are rubbing together their platinum bars right now
in glee. Windows 7 has been a hugely needed hit for Microsoft after plentiful customer
complaints around Windows Vista and significant reluctance for customers to update from
Windows XP, an operating system that’s rapidly approaching ten years old.
To put that in perspective, if you were still running a ten year old OS when Windows
XP came out, you’d be running Windows 3.0 on the top of DOS. You’d also see a lot
of crashes, spend an awful amount of time mucking around with config.sys files and
wondering why none of your USB peripherals ever worked.
Ten years ago, however, Microsoft’s grip on the IT market, especially in the consumer
space, was pretty much iron-clad. A couple of months after XP hit the market, Apple
released its first iPod models, but they were Mac-only in a market that didn’t much care for
Macs. Ask people ten years ago to Google something, and they’d probably stare at you
blankly. Your TV was smaller and yet weighed a whole lot more than it currently does, and
hanging it on a wall would have involved some kind of industrial winch.
A lot has changed, in other words, and it does bear the question as to what the future
holds for Microsoft. The turbulent IT market is shifting with some users jumping over
to the Mac camp, others adopting the open source credo of Linux and plenty waiting
to see how Google’s Chrome OS pans out. A lot of actual computing is being done on
portable devices such as tablets and smart phones. Even the humble TV incorporates a
lot more in the way of IT. Within ten years a TV without Ethernet connectivity will seem
as technologically antiquated as DOS does today. To put it simply, operating systems
themselves aren’t likely to be the cash cow they have been historically.
Microsoft clearly still has lots of current market clout, not to mention spare cash. I doubt
that I’ll see Microsoft CEO Steve Ballmer busking for pennies at my local railway station
any time soon. Still, the company will need more hits along the lines of Windows 7 in order
to simply maintain its market position, let alone expand it.
Browsing for a browser
July 19, 2010 by Alex Kidman
Filed under Latest Stories, Review, The Web
If graphical browsers were actual people, the oldest of them wouldn’t be old enough to legally drink, at least not yet. NCSA Mosiac, which grew into Netscape and almost in parallel into Microsoft Internet Explorer is a bit over seventeen years old. In technology terms that’s actually quite well aged, and browsers have evolved significantly over that time. We’ve seen Netscape rise and fall, Internet Explorer take a market dominating position only to lose significant share to Mozilla Firefox and to a lesser extent Google’s Chrome, Apple’s Safari and Opera’s browsers.
Browser choice is a bit like choosing “your” brand of car. There’s a lot of attachment to whatever you’re used to, and getting out of the habit of just clicking on the same icon every time you want to check out the Web can be tough. It’s a worthwhile task, however, as the feature set of each browser can be surprisingly different. It can also reveal some interesting things you may not have considered about how and why you browse. Given that all of the major browsers are free and generally they’re not huge downloads, there’s no implicit reason why you can’t have multiple browsers installed.
It’s very much a personal taste test kind of thing. I try to switch browsers every once in a while if only to stay current with the market, but that’s not something you particularly need to worry about. What can be worth considering are the individual features that each browser offers.
Microsoft often throws some interesting tech ideas into each new release of Internet Explorer, although I’ve got to admit I don’t use it all that much. That’s more to do with doing most of my writing work on a Mac, however. Microsoft abandoned IE for Mac with version 5, whereas the current PC version is IE 8. Even Microsoft doesn’t recommend anyone use older versions of IE for security reasons, but when I am working on a PC I give IE a spin to see what’s fresh and new. As a Mac user you might expect I’d use Safari, but beyond its Top Sites splash screen — very handy if you repeatedly visit the same sets of Web sites — I’ve never found it that compelling. Likewise Opera, although the company’s mobile versions of its product do run well on smartphone platforms such as Blackberry and surprisingly even Apple’s iPhone.
Firefox is beloved by many for its extensibility. Some of its features are a little silly, like the Persona themes introduced in the most recent version, but other extensions are distinctly handy. Google’s Chrome is fast catching up to Firefox in the extensions stakes, and at the time of writing is my browser of choice simply because it’s so particularly fast.
That could change. Despite the browser being “free”, the browser wars are far from over. Thankfully, the casualties are usually just code, and the cost of entering this particular war only involve a little bit of download time.
NBN alternatives
July 12, 2010 by Alex Kidman
Filed under Interesting Facts, Latest Stories, Technology Forefront, The Web
There’s been a lot of recent press surrounding the first folks to be connected to the National Broadband Network. I’m not entirely sure that it can be called “National” when there’s only a few connected users to date, but that’s splitting hairs. Unless you happen to be in just a few spots in Tasmania (or shortly a few more in mainland Australia), the chances are you’re more than a year or two away from being able to access NBN services.
So what do you do in the meantime?
For a (thankfully) decreasing number of users, dialup still remains the only method of internet access. They’re the communities that will benefit most from the NBN. The problem with dialup used to be speed, and it still is, but in a different way than a decade ago. Ten years ago, Dialup was common and web pages and Internet services were formatted with dialup users in mind. Today’s web pages and applications pretty much all presume you’re on some kind of broadband, and dialup won’t cut it for much more than very simple email checking.
What then of broadband? Here you split into several choices of broadband, dictated largely by where you actually are. Satellite broadband services (and associated technologies such as WiMAX) do cover some small (and mostly remote) pockets of Australia. Cable-based Internet speeds have increased in recent years on some services, but they’re still highly limited based on whether or not your home or business was a beneficiary of the cable rollouts of the mid 1990s, and the lack of price competition
For most people, broadband equals ADSL or ADSL2+ if you’re near enough to an ADSL2+ exchange. There’s been little to no movement in value in the ADSL space for years, as most of the hardware is Telstra-owned, even if it’s resold by other vendors. In the ADSL2+ space, there’s more competition, and as such a lot better value on offer — again if you’re near enough to an ADSL2+ exchange.
ADSL/ADSL2+ might be a bit stagnant in terms of the deals getting better, but where there’s a lot of movement in the consumer broadband space currently is mobile broadband. Traditionally, using mobile broadband was a lot like playing Russian Roulette with the contents of your wallet. Unless you were exceptionally careful about how, when and where you connected, your mobile broadband bill could quickly inflate to catastrophic bill shock dimensions.
That’s changed very rapidly in recent months, with a lot of pre-paid options giving you 1GB of data for as little as $15 per month. That kind of data rate makes some low-speed ADSL options a little obsolete, especially when you consider that your mobile broadband is indeed mobile. Coverage can still be an issue depending on where you are, but it’s improving. On a recent road trip between Sydney and Adelaide, I tested a Telstra microSIM in an iPad on the road between Hay and Balranald. For those who haven’t done that particular run, describing it as the middle of nowhere is pretty apt. At the time I was in the car — I should note that I wasn’t driving and web browsing at the same time — there were few other users on that stretch of track. The mobile broadband speeds I got were better than my home ADSL2+ connection.
That’s mildly annoying, and admittedly I’m not going to move to the middle of the Hay plain just in order to get faster broadband. Still, it does point to a genuine improvement in mobile broadband access that would have been unthinkable just a few years ago.
Making The Most Of Your Printer
July 12, 2010 by Alex Kidman
Filed under Home Gadgets, Latest Stories, Review, Technology Forefront
At a recent launch I attended in Hong Kong (disclaimer: HP paid for my plane fare and accommodation), HP launched a new range of printers with an interesting addition, namely e-mail addresses for each printer. The idea is pretty simple. If you’ve got a device capable of emailing, you can send files to the printer. This skips the need for drivers, or even a PC at all, as it’s technically capable of taking email from connected devices such as smart phones or tablets like Apple’s iPad.
It’s a neat idea in a field that doesn’t see too many genuinely interesting ideas. Putting it simply, printing is sadly boring stuff, and something that most of us don’t care about a jot up until the printer jams or runs out of ink or toner. A printer’s job is a mundane one, and one that it doesn’t get a jot of credit for. For most consumers, the choice in buying a printer often seems to come down to whatever model is the cheapest on the shop floor. Often that’s astonishingly cheap. I’ve seen plenty of last year’s model printers on shop floors for less than fifty bucks, which on first glance seems like a steal.
Often, however, it’s anything but. There’s nothing wrong with the older technology per se, but what can trap printer buyers is both the cost of the ink and the quality of the output. It shouldn’t be a huge surprise to discover that cheaper printers often have worse print quality, especially for things like photo or colour printing. One of the more interesting figures to come out of the launch I attended was that HP estimates that the era of printers being used for Word Processing predominantly is coming to an end. I’m certain that this doesn’t mean that the humble small office laser should expect a gold watch any time soon, but at a consumer level, things are shifting towards photo and web printing. Once you move from printing characters to how much of a character Uncle Trevor is, the quality of the output becomes a lot more important.
The ink/toner question is the other big “trap” in printer pricing. Buy a cheap printer, and it’s almost certain that the replacement cost for a full set of inks will be greater than the cost of the printer itself. Most (but not all) vendors have moved beyond including half-filled “starter” ink packs with printers, but it’s not environmentally friendly to junk a working printer just to get cheaper inks with a new one. Where you can save money here is in buying the bulk ink cartridges most vendors offer. Look for inks labelled as “XL” or “High Yield” or similar. You’ll pay a bit more for the inks upfront, but when they go through twice as many pages, the cost per page drops, not to mention the number of times you have to go to the shops to get new inks.
Technology and water don’t mix — or do they?
June 24, 2010 by Alex Kidman
Filed under Home Gadgets, Interesting Facts, Latest Stories
Almost everyone over the age of six knows that electronic devices and water aren’t a good combination. There’s the safety aspect of not giving yourself a shock (and only a shock if you’re lucky), not to mention turning your shiny electronic gadgets into soaking wet paperweights, and not much else. Spill a cup of tea into your notebook, drop your iPod into the toilet or have your digital camera fall over the side of the boat, and you can pretty much kiss it goodbye, so the conventional wisdom goes.
Conventional wisdom, though, is changing, albeit slowly. In the notebook space, you might not think of Panasonic as a major notebook player, and with good reason. Head into any retail PC store and you’re less likely to see a Panasonic notebook on the shelves. That’s largely because they’re all out getting wet. Panasonic has for many years led the industry with its Toughbook line of waterproof, shockproof and darned near indestructible notebooks. At least within the context of other notebooks. I’ve seen things done to Toughbooks that would reduce other systems to so much digital dust. Toughbooks have been around for quite some time, but they’ve always been a costly option. Conventional wisdom again says that this kind of rugged costs big money.
Again, though, conventional wisdom seems to be shifting. In recent weeks I’ve hit examples of much more mainstream consumer tech getting the waterproof treatment. As I write this, I’m in the middle of testing Kodak’s PlaySport Zx3 handheld 1080P camcorder. It’s a pocket sized unit that uses flash memory, a category that’s exploded in the last twelve months and in which category leader Flip often draws the most headlines. The Zx3’s claim to fame? It’s waterproof up to 3 metres. I haven’t had the chance — yet — to find three metres of water to test it in, but even a camcorder that can survive a serious storm is something worth considering.
Sony, likewise is getting into the “don’t worry about the water” game with what it’s calling a “Washable Walkman” line. Way back in the dim dark 1980s, I once dropped a Walkman into a bathtub. Thankfully I wasn’t in it at the time, and I was most stunned when it actually worked afterwards. That was a tape based model with minimal electronics, however. I know plenty of people who got their iPods just that bit too damp and had to forego their dose of Wet, Wet, Wet as a result. The “Washable” Walkman doesn’t aspire to the same kinds of depths that Kodak reckon you can drop the Zx3 to, with notes that it shouldn’t be immersed in water, but can be placed under a tap with low to medium flow levels. Again, a perfect companion for the next time you go jogging in the rain. If only to get out of the rain, that is.
Not everyone will want a waterproof gadget. They tend to be a little bulkier and less aesthetically pleasing. Then again, there’s a strong argument that a gadget that still works after a little hydration is a whole lot better than a shiny brick that faints at the first sign of water.
Can Networking be made easy?
June 16, 2010 by Alex Kidman
Filed under Home Gadgets, Latest Stories, PC Help, The Web
Most — not quite all, but almost all — of the home broadband connections sold in Australia come with a network attached. I’m not talking here of the internet that you pay money for and connect to, but the wired/wireless network delivered by a router of some sort. It’s certainly possible to set up a broadband connection using only a modem, but they’re becoming increasingly rare in the marketplace. Most ISPs push the router option over a simple modem if you’re buying from them, and even store shelves are stacked high with combination modem-routers, with a tiny section at the bottom for the basic modem models.
From one perspective, this makes a lot of sense. A router acts like a digital post office, sending your internet connection to any computer (or other device) you’d care to share your internet connection and files with. There are some pretty well known problems with security — especially wireless security — with routers, but there’s a bigger and more fundamental problem. Most routers can be utter torture just to get up and running.
I was recently at the launch of a new range of Belkin routers where the company revealed some of its support statistics. Belkin, like most vendors, offers two different ways to set up one of its routers. Those with plenty of networking knowledge can dive right into the web-based interface, tweaking MTU, VPI and PPPoE settings to their heart’s content. That’s not most folks, however. Most people will opt for the installation CD provided with the router, hoping that the automated setup wizard will step them easily through getting the router working.
Quite how many fail is rather eye opening. Only 10% of those who buy a router, according to Belkin, will get it working without having to call tech support, and even those folks have to interact with the router some 45 times — presumably that’s a lot of button clicking and password entry — before things are up and running. That’s a lot of stress in an area that few people are all that au fait with, really. I’m in a position where I do know my way around a router, but to put it in a context for myself, if I had to interact with my car 45 times before I could get it started, I’d give up and take the bus every time. And I really don’t like the bus much.
There’s a certain undeniable extent to which networking can’t be made easy when and if things go wrong, as there’s a lot of failure points to deal with. One solution would be to go for a product that’s either pre-configured by your ISP, which often comes with the extra dangling carrot of being “free”, or at least rather cheap. You can’t get something for nothing, however, as most of the models sold this way are locked to a single ISP, and they’re not always optimally configured in terms of wireless security in any case. Change ISPs, and you’d have to wastefully get an entirely new router, or pay a penalty fee for “unlocking” your own property. This isn’t always the case, so be sure to check carefully upfront.
Privacy online: A quick primer
June 7, 2010 by Alex Kidman
Filed under Interesting Facts, Latest Stories, The Web
One of the ongoing themes of the Internet age has been the question of privacy, and how to maintain it in an increasingly online world. It’s something that’s come to the fore recently with a lot of concern over the way that Facebook uses and utilises the data put into it, whether it’s simply making those details public for the world to see, or selling complex analytical information on to advertisers. It’s driven some people to deliberately abandon Facebook altogether, although undeniably not quite as many as the protest movement might have liked.
Online privacy is a complex and undoubtedly touchy subject, if only because it means different things to different people. An eight year old’s understanding of privacy is quite different to an eighteen year old’s, and even more removed from that of an eighty year old’s, for that matter. Some folk are naturally extroverted, while others sit at home frantically wrapping tin foil round and round their skulls.
There are a few basic things that you should keep in mind in terms of online privacy, however.
1) Your private information is valuable
I’m not just talking credit card numbers or your mother’s maiden name here. As an example, If you’ve used social media platform Twitter and ever mentioned a hot topic — be it iPads, Justin Bieber or Arab-Israeli politics — chances are you’ll pick up a whole bunch of “interesting” followers. You might not think it, but the things you choose to chat about online reveal plenty of private information about you. Automated Twitter followers are just the thin end of the wedge. Advertisers love knowing more about you, because it allows them to send more targeted ads. Targeted ads are more likely to result in sales, which means money. Hence, your private information is valuable, and not just to you.
2) If you don’t put it up there, it’s not going up there (maybe)
This is one of those obvious-in-hindsight things. You can’t stop your house being in public view, but you can pull the curtains to stop folks peering in through the curtains. The same is true online. If you don’t post pictures to Facebook of the company party, then they’re less likely to go up there. I say less likely, because you might not be the only one with a camera, and if you share the shots someone else might get that bright idea. As such, sensitive information (whatever it might be) should be shared with the implicit understanding that you want it to remain private.
3) The Internet is forever
Just like that awesome tattoo of Guns N Roses that you figured was a great idea to get embedded on your forehead at age 18, really. Often, it’s just as “good” an idea as the tattoo might have been, but the consequences will last long beyond your initial interest in most cases. As plenty of public figures and companies have discovered, once it’s online, chances are if there’s interest in it, it’s staying up there — somewhere. There are legal remedies for issues such as libel, but even those create a virtual paper trail drawing attention to the issue involved.
4) Keep yourself safe and secure
A well trodden path here, but one that crops up over and over again. The Internet can be great for meeting new folks, but don’t lose sight of common sense. Just as it can be used to maintain privacy, it can also be used to create a false facade. As cartoonist Peter Steiner put it all the way back in 1993, on the Internet, nobody knows you’re a dog (http://en.wikipedia.org/wiki/On_the_Internet,_nobody_knows_you’re_a_dog). Or a con artist, or worse. In financial matters, this means making sure any site that asks for financial or personal information is secured. Look at least for a padlock symbol in the address bar or bottom of Web pages, keep anti-virus software up to date, and do a quick Google search for the company name before committing any funds. Adding the qualifier “sucks” (or similar) may bring up customer complaints. Too many complaints? Find another online store.
For personal interactions it’s even more vital to stay safe. Not everyone online is out to get you, certainly, but some sensible actions when meeting online “friends” in real life should include only meeting in public places, and preferably in the company of an actual friend of your own. It may create some initial social awkwardness, but it beats many of the sad alternatives.
What is the Net good for, exactly?
May 31, 2010 by Alex Kidman
Filed under Interesting Facts, Latest Stories, The Web
Just writing that headline alone gave me terrible flashbacks to a Sandra Bullock 90’s thriller that I’m sure would seem horribly dated (although in some ways possibly prescient). Living more in the now, though, debate continues to rage around the potential implementation of the National Broadband Network, whether there’s enough broadband for everyone anyway, and exactly how much it should cost.
With that in mind, my ears pricked up recently when attending a product launch for networking firm Netgear. To kick things off, representatives showed off survey figures that outlined the current home usage patterns of the Internet across all users. There’s some interesting figures that show what we use the Net for from home locations.
It shouldn’t come as much of a shock that Web and Email use tops the list, with 90% of respondents using both services. An NBN isn’t likely to change the usage there, although it would enable larger files to be sent via email or viewed via the web with more ease.
51% of respondents used social networking, and I suspect that’s a figure that’s only going to rise. If you strip out the formal business requirements of email, there’s a lot of messages sent that are better suited to social networking sites and services, and that’s even without taking into consideration professional social networks such as LinkedIn.
46% of respondents use the internet to download music and video. There wasn’t a breakout for those doing so legally or illegally, although that’s hardly surprising. Nobody’s likely to dob themselves in on a survey. Obviously a faster broadband infrastructure would enable this to run faster, but it could also serve in the fight against copyright infringement nicely. As Apple proved with iTunes, once you can deliver customers fair quality content quickly and at a good price, the market will follow.
45% of those surveyed used the Net to work from home. That’s a big area where a faster broadband infrastructure could have huge implications for how we all live our lives. Not every job can be taken online, but the facility to quickly and seamlessly access work from home, or telework entirely could be exceptionally useful. Then again, it could lead to a nation of overworked employees.
An equal 45% used the net to watch movies, TV or video. That’s distinct from the downloaders. These are folks watching YouTube and its many imitators. Again, the NBN case here is pretty obvious, and even has employment implications. Once you can stream good quality video anywhere across the nation, if you’ve got a great idea for a TV program, who needs the free to air networks any more?
The rest of the figures skew a little lower — 34% for instant messaging chat, 30% for internet radio and 23% for gaming. One figure that did surprise me a little was that only 24% of respondents used internet access from home for webcam or voice over IP services. Considering the convenience and cost savings that services like Skype offer, it’s interesting that the takeup is comparatively low.
There’s dozens of usage scenarios beyond home usage that an NBN could address, but rather like putting today’s broadband up against the first 400kbps connections I ever used, it’s tough to entirely visualise them. Telemedicine is an often chosen target, but there’s plenty of scope for other uses, both professional and personal. I reckon it’ll be very interesting to revisit those figures in a decade’s time. What will we be using the broadband of the future (no matter what form it takes) for then?
Beat the Telcos at their own game
May 27, 2010 by Alex Kidman
Filed under Interesting Facts, Latest Stories
Getting a good mobile phone or broadband deal isn’t rocket science, but it does take time and perseverance.
If you want a good mobile phone — or mobile broadband — deal, there’s two things you’ll need. The first is plenty of time, and the second is an eye for detail.
Where you live may impact on the range of choices you’ve got. Notably Three doesn’t have (or pretend to have) much in the way of penetration outside metropolitan areas, whereas Telstra sells itself on having coverage everywhere. No matter which mobile provider you opt for, even if it’s limited to a single choice, the range of plans on offer can be baffling.
Some offer “free” texts. Others offer time limited calling to specific numbers or mobiles on the same network. You might get a credit for bringing your own mobile phone, but not on every plan. On the mobile broadband side, it might seem on the surface that things are simpler, as you get sold a certain data allowance to use each month. Again, though, it’s worth digging deeper into the details, as the way you get charged for that data usage can heavily impact its overall value. As an example, at the time of writing, Optus’ pre-paid mobile broadband plans use 10MB of your allowance each and every time you log in, even if you only use a few kilobytes of data to check your mail server.
The trick to all of this is to employ that eye for detail to spot the gotchas that telcos love to sling in, and match that against your actual (or expected, if you’re a first time phone/mobile broadband user) usage patterns. If you’re a heavy texter, then the costs of texts are paramount, and the fact that the call flagfall might be twice that of other plans is of little concern. If data is all that matters to you, then the cost of adding data to a mobile plan as a bolt-on option — or its outright cost on a mobile USB modem — should be your key concern. No matter what though, spend time checking the fine print for any and all issues that will affect how you can use the service you’re paying for.
It’s also well worth checking if the telco in question offers business plans. You’ll need an ABN (Australian Business Number), and again some plans offer better or worse value. You may be able to claim your usage as a business expense, but even if that’s not feasible, if a given business plan offers better value, why not pursue it?
Do you want more TV advertising, even if it’s Google?
May 25, 2010 by Alex Kidman
Filed under Entertainment, Home Gadgets, Latest Stories, Technology Forefront, The Web
Mid-May, Google announced a whole bunch of new products and services at its Google I/O event in San Francisco. The biggest surprise of the bunch was Google TV, a platform that Google’s developing to bring the richness of the Web to your TV.
This has of course been tried before for a vast number of years, but when Google talks, people tend to listen. The company is packed with clever and committed developers, and more than a small quantity of spare change to throw at its projects. It also doesn’t hurt that Google has a lot of goodwill amongst all of its clients. For the average consumer, Google’s products work well and are mostly free.
Free’s a nice price to pay, but it ignored a key element of how Google makes money and pays for that “free”, and that’s through targeted advertising. Every Google search is logged and analysed, and if you’re a user of Google’s excellent mail client, gmail, you’ll notice more specific ads turning up next to your mail as well. This does worry some privacy advocates, but it’s clearly the price one pays for free services. If you want it free, you pay with ads. It’s the model (more or less) that television (with the exception of state-run services such as the ABC) has worked on for more than half a century.
Bringing more ads to TV, though? That’s an interesting prospect, given one of the first things that most buyers of personal video recorders do is work out the best way to enable ad-skipping, whether that’s just fast-forwarding through the ads (a limitation of any “Freeview” branded PVR) or skipping them entirely. GoogleTV will be a combination of a hardware product and a software platform. At first in the US this year Google will launch a set top box built by Logitech, and Blu-Ray player and TV built by Sony with inbuilt Google TV. As yet, international plans (including Australia) point to 2011 as the earliest we might see GoogleTV here.
Google’s main product is still of course search, and the ability to search for TV-specific content easily from your sofa is pretty compelling. I put the question around ad-skipping and how to sell consumers on getting yet another box to chuck under the TV that’ll serve ads to them to Google’s product manager for Google TV, Rishi Chandra at a recent Google event. His response was rather telling about where Google’s priorities actually are.
Chandra’s take on advertising for end users (that’s you and me and everyone else presumably watching a Google TV) is that we’d prefer targeted advertising specific to our searches and our profiles. They’re more useful, he told me, and if the economics are right and they’re particularly targeted we may end up with less of them.
On the other side of the coin, while it’s possible to strip ads out of Web pages if you’re so inclined or fast forward the ads on the TV if you’ve pre-recorded it, don’t look for that kind of feature in Google TV. One of the benefits (to the advertisers) that Chandra highlighted was that users couldn’t skip the ads. They could ensure that the ads were played and were trackable. Google can help the advertising community with lots more specific data via Google TV. At the end of the day, Google’s actual clients are the advertisers that give the company cash by the barrowload.
It’s a difficult line that Google has to tread. Its money comes from advertising, and even online there’s no such thing as a free lunch. It still leaves me wondering if it’s going to be worth investing in a TV with inbuilt Google (or a set top box, Blu-Ray player or whatever) in order to be served even more advertising that I can’t easily ignore.
