Geeks2U Promise
We guarantee you'll love our fast, friendly service - or we'll refund your money.  
133,572 Happy Customers & Counting
Need tech support?
1300 769 448
Extended hours, 7 days a week
Home  /  geekspeak  /  Amazon hits Australia with its own Kindle store

Amazon hits Australia with its own Kindle store

Amazon has long been a favourite of the online shopping crowd, and it’s a site that’s evolved as the buying habits of its many customers have changed over time, whether that’s shifting from selling CDs to selling MP3s or from books to ebooks. It’s also often been a worthwhile destination for Australian buyers whether you’re searching for an elusive item not readily available on our shores, or simply looking for a bargain.

The pain point with bargains from Amazon has long been the shipping cost, but there was one area where that didn’t apply, and that was eBooks. Amazon’s the big name in eBooks thanks to its early investment in its Kindle line of eBook readers. Up until very recently if you bought a Kindle, the books you purchased came from the US Kindle store, converted into Australian dollars with just a few title differences, such as not offering public domain free texts the only limitation. If by chance you typed in amazon.com.au into your browser, you got diverted to the US store anyway.

That’s changed, though, with Amazon making a more aggressive push into the Australian eBook marketplace. Amazon.com.au now has its own domain, but unlike the main US site (or its many subsidiary sites), you can’t buy books or DVDs there; just Kindle-related eBooks at direct Australian prices. Amazon’s claim is that it has many exclusives and will focus on Australian authors to a level it had not done so before. If you buy a Kindle (or the newer tablets, the Kindle Fire HDX 7 and 8.9 inch in Australia, you’ll automatically be assumed to be in Australia and sent to that store for pricing information.

That presents a problem, because not all book prices are the same across all Kindle stores. It does depend on what you’re looking for; one examination found a few genuinely higher prices while another found a mix of high and low prices (How Do Amazon’s Australian Kindle Book Prices Compare?).

That’s probably not Amazon’s fault, even though it might seem like it. There’s no shortage of other Australian eBook vendors — iBooks, Kobo, QBD, Sony — and by and large, they tend to offer the same prices across the board. Amazon’s just another player in this local market, and the prices are generally set by the local publishers, which is why they’re cheaper overseas; it’s a different market.

Except, of course, it isn’t, and this is where you really should use the exact same market force that made Amazon an attractive proposition for buyers of physical goods for all those years. Amazon allows you to change the Kindle store of your choice at will — all you need is a valid address in the country of your choice — and that allows you to shop around at will. As a writer, I don’t doubt that writing takes time, blood, sweat and a few tears, and that should be rewarded. As a technology writer, I’m well aware that an eBook is just a collection of ones and zeroes, whether you’re getting it from the US or the “local” Amazon Kindle store.


Recent News

Apple recently announced a slew of new hardware to tempt consumers with at a “virtual” streamed launch event it called “California Streaming”. The headline act was without doubt a very much expected upgrade to its iPhone lines, bringing the iPhone 13 family to market. Every year, roughly around September or October, you can expect a

Do you ever get tired of rolling your mouse, fiddling with your trackpad and running through tabs in order to switch between apps, jump into your spotlight search or close a page? How about finding a specific file, locking your computer or any of the other dozens of functions you need your computer to accomplish

A recent US court ruling could lead to some significant changes in the way that you pay for apps and subscriptions on mobile devices, tablets, and computers in the future. Epic Games, makers of the popular (and highly lucrative) video game Fortnite offered that game on Apple devices including its iPhone and iPad lines, but

It was no secret that Microsoft was going to release the next version of Windows later this year. I’ve already written up my early impressions of Windows 11. That was based on the beta version while I waited for Microsoft to press the big red “go” button for actual consumer availability. Microsoft recently announced when

Coronavirus (COVID-19) Update

Learn about the precautions we are taking and our new contactless pick-up and remote service options. Read More
Get help setting up your home office or homework area today. Learn More