Geeks2U Promise
We guarantee you'll love our fast, friendly service - or we'll refund your money.  
133,572 Happy Customers & Counting
Need tech support?
1300 769 448
Extended hours, 7 days a week
Home  /  geekspeak  /  Google cloud storage Coldline keeps your precious business backups on ice

Google cloud storage Coldline keeps your precious business backups on ice

Google’s new business-grade cloud storage options are a cost-effective way to backup those files that are important but you can temporarily live without should disaster strike your business.

You can’t over-emphasise the importance of offsite backup for precious business files. Should fire, flood or theft claim your office and all the computing devices within, it’s vital that you have backup copies of your important files stored elsewhere. Cloud storage offers a convenient and affordable way to do this, but not all online storage options are created equal.

Consumer-grade cloud storage/backup services tend to offer flat-rate pricing, but enterprise-grade services like Google Cloud Storage, Amazon Web Services and Microsoft Azure offer different pricing levels depending on how urgently you need to access that data in an emergency.

Files that are updated regularly and that you’ll need to recover ASAP should disaster strike are considered “hot” backups, whereas archival backups are considered “cold” backups. If your business suffers a catastrophic data loss you won’t need to retrieve these archival files immediately, as long as you know they’re safe and sound.

Amazon’s Glacier charges only $US0.07 per gigabyte per month to store data that you don’t need to access immediately and now Google has matched this pricing with its new Coldline storage option. Microsoft Azure also offers hot and cold options for its cloud storage.

These services aren’t aimed at the general public; Google Cloud Storage is not the same as Google Drive and Microsoft Azure is not the same as OneDrive. Large enterprises might sign up directly with these business-grade storage services, but if you’re a small business then it’s more likely you’ll sign up with a third party storage/backup service that uses something like Google Cloud Storage, Amazon Web Services or Microsoft Azure behind the scenes. Sometimes they’ll even give you a choice of which storage service you want to use.

You can certainly save money using these online cold storage services, but it’s important to read the fine print so you know what you’re getting yourself into. One of the trade-offs is slower retrieval times, so you might not want to use them for mission critical files. You can also pay higher retrieval costs for cold storage – some storage services slug you a fraction of a cent when you upload or download data, on top of the monthly storage fee.

Cold storage is unlikely to be appropriate for all your business data, but it might be a sensible option if you’re storing massive file collections online that are driving up your monthly bill.

It’s worth taking the time to assess the various kinds of data your business stores online and then devising a backup/storage strategy that uses a mix of hot and cold storage to ensure your business is making the most of the cloud.


Recent News

The battle between search giant Google and proposed media legislation that would require it to pay major news organisations for linked content – which I’ve discussed previously – heated up recently, with Google stating that it would pull its search services from Australia if the rules as proposed become actual law. There are arguments for

We’ve ALL been there. You’re working away on that big monthly report for work and all of a sudden you start to hear what sounds like a fan going into overdrive. Panicked, you pick up your laptop and it’s super hot to the touch! Your computer starts working slower than usual and you even get

Every year since 1967, the US Consumer Electronics Show, or CES for short shows off the latest in technological innovations and products that manufacturers are hoping to bring to market. Back in 1967, that would have encompassed a lot of radio and TV products. You don’t so much see radio as a key part of

As I’m writing this, the Consumer Electronics Show that would usually take place in Las Vegas is instead being staged entirely online, due to the ongoing pandemic issues. CES has for the longest time been the place where big consumer electronics companies show off their latest TV innovations, and while it’s not debuting this year,

Coronavirus (COVID-19) Update

Learn about the precautions we are taking and our new contactless pick-up and remote service options. Read More
Get help setting up your home office or homework area today. Learn More