Geeks2U Promise
We guarantee you'll love our fast, friendly service - or we'll refund your money.
133,572 Happy Customers & Counting
Need tech support?
1300 769 448
Extended hours, 7 days a week
Home  /  geekspeak  /  Is it time to disrupt your own business model?

Is it time to disrupt your own business model?

Button idea bulb business web

Burying your head in the sand isn’t a great business strategy when it comes to dealing with tech-savvy competitors disrupting the status quo.

No matter what you do for a living, right now someone is out there dreaming up a way to do it better – most likely with the help of new technologies.

Industries which are stuck in their ways are often the ones blindsided by bold new ideas empowered by technological advances, whether it be newspapers misjudging the rise of the internet or taxi companies struggling with the arrival of Uber.

What will be the ‘Uber moment’ for your industry? If you don’t know it’s worth giving it some thought, even if potential rivals don’t seem like credible threats at this point in time.

Don’t be afraid to think outside the square and play Devil’s advocate.

When you think your business is too big to fail, you’re setting yourself up for a fall. If it was your job to put your business out of business, or to steal your most lucrative clients, how would you go about it?

If you wanted to win away your dissatisfied customers, what would you offer them?

The threat might not come from where you expect it – look at what Amazon did to bookshops, Netflix did to video rental stores and Apple did to the music industry.

Ask how you could leverage the efficiencies of new technology to offer a better product or service perhaps at a cheaper rate.

Fledgling Australia Post competitor Sendle might offer ideas on what your future threats might look like.

You might not like the answers to these questions, but at least you’ll have an idea of what you’re up against.

You can also start to plan for the future, perhaps envisioning a day when you start to cannibalise your business rather than lose customers to competitors.

A Kodak employee famously invented the digital camera and was ordered to keep it under wraps, lest it jeopardise Kodak’s film business. Letting this opportunity slip away, Kodak was eventually put out of business by the product that it tried to sweep under the carpet rather capitalise on.

Like Kodak, it’s possible that the next big thing in your industry is sitting right under your nose.

Are you open to new ideas, even if they mean changing your ways, or will you drive away in-house talent to found the startup that leads to your downfall?

If someone is going to disrupt your business model, perhaps it should be you rather than an unexpected rival.


About Author

David Hancock

David Hancock is the founder and managing director of Geeks2U, a national on-site computer repair and support company.

Recent News


After starting out as a minor player, FttDP appears destined to play a key role in Australia’s National Broadband Network. The NBN has become a political football over the last few years, with the network design changing several times along the way. As a result it’s hard to know exactly what kind of connection will… More 


The changing of the seasons presents the perfect opportunity to get into good habits when it comes to keeping your business safe. We all have our annual rituals, like changing the batteries in the office smoke alarm when we adjust the clocks for daylight savings. Just like that smoke alarm, there are digital security issues… More 


The chances are pretty good that you’ve used the GPS (Global Positioning System) hardware at some point in the recent past, whether on a dedicated satellite navigation device such as a car-based system, or any of a number of GPS apps available for popular smartphone operating systems. It’s even the basis for popular gaming applications,… More 


If you’re still holding onto an older phone — most likely a Nokia handset, because they were very much the style ten or more years ago — and you’re happy with it, I’m sorry to say that your happiness is going to be cut rather abruptly short. That’s because older candybar style phones are almost… More