Geeks2U Promise
We guarantee you'll love our fast, friendly service - or we'll refund your money.  
133,572 Happy Customers & Counting
Need tech support?
1300 769 448
Extended hours, 7 days a week
Home  /  geekspeak  /  It’s time to set your Financial New Year’s tech resolutions

It’s time to set your Financial New Year’s tech resolutions

End of financial year isn’t just an excuse for a stocktake sale, it’s also time to take stock of how your business is performing and where technology can help improve your bottom line.

Your first financial new year’s tech resolution should be to ensure that you’re making the most of the internet and social media. You probably have a website along with a Facebook page and Twitter presence, but it’s easy to let them stagnate.

It’s important to coordinate your online efforts and integrate them into your wider marketing strategy to ensure you’re making the most of your online investment. Managed wisely, the internet is a powerful and cost effective way to engage with your existing customers as well as reach new customers and expand into new markets.

A great business website is dynamic, regularly updated with new content and offering ways for potential customers to engage with your business. Meanwhile social media offers a chance to drive special offers and promotions, but remember it’s also about building an online community. It’s the chance to form a relationship as a ‘trusted advisor’ so don’t just bombard them, engage them.

While technology can help bring new customers through the door, it can also ensure that you’re making the most of your existing customers by improving your cashflow. If you feel like you’re working harder than ever yet still struggling to pay the bills then it’s time for a change.

If you’re still stuck in the days of shoebox accounting, or struggling with spreadsheets, then you should look to the new generation of cloud-based finance packages which put powerful tools within reach of even the smallest of businesses.

If you’re lax with your accounts then it takes longer to spot unpaid invoices, which in turn means it takes longer for you to get paid even though your bills keep rolling in. A great cloud-based finance package lets you quickly generate invoices, issue purchase orders, reconcile payments, manage expenses and balance the books – even from mobile devices rather than waiting until you get back to your desk.

Of course all this is for naught if your business is wiped out by a tech disaster, which is why your final financial new year’s tech resolution should be to revise and enhance your backup strategy.

Some businesses never get back on their feet after catastrophic data loss, whether it be fire, flood, theft or simple hardware failure. Even if you could recover, how much would you lose in lost productivity and perhaps even lost customers? If you can’t afford such a hit then you can afford to invest in a robust backup regime to ensure that your important data is stored away safe and sound should disaster strike. It’s the only insurance option for irreplaceable data.

As you look back over the financial year that was, also stop to think about ways that technology can help your business thrive in the year ahead.

Share

Recent News

Popular social media destination Facebook made worldwide headlines recently, and not for the kinds of reasons that Facebook might want to be noticed. That’s because for a roughly 12 hour period, access not just to Facebook, but also Instagram and Whatsapp — all services owned and operated by Facebook — consumers worldwide had issues connecting… More 

There’s a well-known test that taxi drivers in London have to sit, called “The Knowledge”, that can take years to pass, detailing just about every street in the UK’s very disorganised capital road system. It’s tough learning that many roads, although it may have side benefits, with some studies suggesting that London black cab drivers… More 

Not that long ago, Apple surprised everyone by updating its line of Mac Mini computers. The Mac Mini isn’t like any other Mac that Apple sells. Where much of its output is in laptops, or the 2-in-1 style iMac computers, the Mac Mini is instead a “headless” computer — a fancy way of saying that… More 

There’s been a lot of speculation around foldable phones in the past 12 months, fuelled by the hype from the manufacturers busy producing devices that can fold from phone to tablet and back again — or even crazier concepts, like phones that become slap bands when you place them around your wrist. That latter idea… More