Geeks2U Promise
We guarantee you'll love our fast, friendly service - or we'll refund your money.  
133,572 Happy Customers & Counting
Need tech support?
1300 769 448
Extended hours, 7 days a week
Home  /  geekspeak  /  It’s time to set your Financial New Year’s tech resolutions

It’s time to set your Financial New Year’s tech resolutions

End of financial year isn’t just an excuse for a stocktake sale, it’s also time to take stock of how your business is performing and where technology can help improve your bottom line.

Your first financial new year’s tech resolution should be to ensure that you’re making the most of the internet and social media. You probably have a website along with a Facebook page and Twitter presence, but it’s easy to let them stagnate.

It’s important to coordinate your online efforts and integrate them into your wider marketing strategy to ensure you’re making the most of your online investment. Managed wisely, the internet is a powerful and cost effective way to engage with your existing customers as well as reach new customers and expand into new markets.

A great business website is dynamic, regularly updated with new content and offering ways for potential customers to engage with your business. Meanwhile social media offers a chance to drive special offers and promotions, but remember it’s also about building an online community. It’s the chance to form a relationship as a ‘trusted advisor’ so don’t just bombard them, engage them.

While technology can help bring new customers through the door, it can also ensure that you’re making the most of your existing customers by improving your cashflow. If you feel like you’re working harder than ever yet still struggling to pay the bills then it’s time for a change.

If you’re still stuck in the days of shoebox accounting, or struggling with spreadsheets, then you should look to the new generation of cloud-based finance packages which put powerful tools within reach of even the smallest of businesses.

If you’re lax with your accounts then it takes longer to spot unpaid invoices, which in turn means it takes longer for you to get paid even though your bills keep rolling in. A great cloud-based finance package lets you quickly generate invoices, issue purchase orders, reconcile payments, manage expenses and balance the books – even from mobile devices rather than waiting until you get back to your desk.

Of course all this is for naught if your business is wiped out by a tech disaster, which is why your final financial new year’s tech resolution should be to revise and enhance your backup strategy.

Some businesses never get back on their feet after catastrophic data loss, whether it be fire, flood, theft or simple hardware failure. Even if you could recover, how much would you lose in lost productivity and perhaps even lost customers? If you can’t afford such a hit then you can afford to invest in a robust backup regime to ensure that your important data is stored away safe and sound should disaster strike. It’s the only insurance option for irreplaceable data.

As you look back over the financial year that was, also stop to think about ways that technology can help your business thrive in the year ahead.


Recent News

Social media can be a huge force for change, and in these times where many of us are bouncing in and out of lockdowns, also a vital lifeline for communication on everything from important matters to the wildly trivial. We’re all allowed our personal obsessions, after all. However, many of us don’t think about the

Microsoft recently released its first public-facing beta version of the Windows 11 operating system that it will ship later this year. You’ve got to be signed up to its Windows Insider program to get it – and be willing to accept a little risk in terms of unstable operating systems – but then this is

Telstra recently announced that its 5G coverage for its mobile phone network covers around 75% of the Australian population. It’s also announced the “longest” (as in range) 5G phone call in the world, spanning some 113km in Gippsland. Meanwhile, rival telco Optus has claimed that it’s hit 300mbps upstream on trials of its emerging mmWave

Microsoft recently announced its next generation of the Windows operating system, Windows 11. If you’re thinking that seems odd given it did announce some years back that Windows 10 would be the “final” version of Windows, you’re not alone. For many years now, Microsoft’s simply provided Windows 10 updates rather than “new” versions of Windows,

Coronavirus (COVID-19) Update

Learn about the precautions we are taking and our new contactless pick-up and remote service options. Read More
Get help setting up your home office or homework area today. Learn More