Geeks2U Promise
We guarantee you'll love our fast, friendly service - or we'll refund your money.  
133,572 Happy Customers & Counting
Need tech support?
1300 769 448
Extended hours, 7 days a week
Home  /  geekspeak  /  What are you spending your tech dollars on?

What are you spending your tech dollars on?

Technology’s always been an expensive game to be in. Today’s high end graphics card costs $1,000. In a year’s time it’s so far behind the curve they’re putting them in wristwatches. Business grade tech equipment is equally costly, even if it does largely work on a  three year deprecation cycle. Whatever your angle, there’s always been a significant investment to make. In the current economic environment with plenty of consumers and small businesses feeling the pinch, it’s interesting to take stock of what we are actually spending money on. There’s long been the feeling that a lot of computing and consumer electronics gear is somewhat recession proof. The theory goes that we’re not going out to restaurants or clubs anywhere near as much, but instead concentrating our limited budgets on bigger TVs, more internet connected devices and items that might hold a little more value than a bowl of pasta or glass of beer.

The latest surveyed figures, however tell a different story, at least from looking at the  market research figures that research company GfK released for the second quarter of 2010 in mid-August. In tech terms, it’s a gloomy picture compared to twelve months ago. Admittedly, twelve months prior government stimulus money was theoretically flowing through the economy, but still, that idea that IT is somewhat recession proof didn’t stop a lot of categories going backwards. We’re spending less on notebooks (down 3%), photography (down 6.8%) and consumer electronics (TVs, audio, camcorders, GPS) generally (down 8.3%).

Where we are apparently spending up big is just as interesting. Smartphones sales are way up — 92% year on year. That tallies with what I’ve been told by Telstra, who indicated to me that some 25% of their mobile customers were using smartphones at the end of the financial year, and they expect that to hit 50% by year’s end. Having witnessed the frankly baffling crowds hustling to get hold of an iPhone 4 at the Sydney launch — where simply walking to the end of the Optus queue from front to back was a brisk four minute affair — that’s not too surprising.

The genuinely surprising category to me was in storage. Unit sales were up 62%, although that’s at least due in part to decreased actual prices for things like hard drives and external flash drives; that 62% volume increase only led to a 23% value increase. Whether that means we’re all still continuing to just create more and more data, or the lessons about backups are getting through (you do backup your precious files, don’t you?) is impossible to say.


Recent News

Google recently updated the smaller of its two smart displays, the Google Nest Hub, with a 2nd generation model that doesn’t change much visually if you’ve ever seen the original model. For those coming to the party late, Smart Displays are effectively smart speakers – think devices like the Google Nest Mini, Amazon’s Echo speakers

As our lives become increasingly more remote and location independent, the need for mobile devices is on the rise. Many Australians enjoy using multiple mobile devices – such as a smartphone, tablet and computer – to live their lives. Whether it’s responding to work emails, transferring money to a friend or tracking your steps on

Ever since Microsoft released Windows 10 – which was, astonishingly, all the way back in mid-2015 – the company has resisted the urge to shift to Windows 11, or indeed any other full “update” to Windows over that time. That’s a long time in the Windows world; after all, the predecessor version of Windows 10,

Samsung recently sent me one of its lower-cost SSD drives, the Samsung SSD 980 NVMe M.2 to test out. Drives like this one are designed for PC builders and upgraders looking to eke out as much performance from their PCs as possible, but I was curious to see what kind of impact it might have

Coronavirus (COVID-19) Update

Learn about the precautions we are taking and our new contactless pick-up and remote service options. Read More
Get help setting up your home office or homework area today. Learn More