Geeks2U Promise
We guarantee you'll love our fast, friendly service - or we'll refund your money.  
133,572 Happy Customers & Counting
Need tech support?
1300 769 448
Extended hours, 7 days a week
Home  /  geekspeak  /  Why you should listen to your business data

Why you should listen to your business data

Your business data has interesting stories to tell, if you know how to turn all those spreadsheets and sales reports into insight and wisdom.

Concepts like business intelligence and data analytics aren’t just for the big end of town – even the smallest business has data with secrets to reveal if you know how to listen. There are plenty of expensive business analytics tools but, rather than jump in the deep end, you’ll also find free online resources to start you on the path to becoming a data-driven business.

The best approach for any business is to start small and get a few runs on the board rather than trying to do everything at once. One of the keys to being data-driven is to determine which is the most important metric within your business, learn how to measure it, understand which levers affect it and appreciate what you can and can’t control.

Another key to being a data-driven business is learning how to sift the wheat from the chaff – knowing what’s important and how to distinguish between trends and anomalies. Without this focus you can find yourself jumping at shadows, which is why it’s useful to determine the most important metric and make it your focus.

Obviously you need to keep an eye on your basic financial health by tracking key statistics such as revenue, operating expenses and cashflow. Other statistics such as sales funnel conversion rates and customer churn are also telling.

Monitoring your business’ vital signs helps ensure you stay in the black, but the key metric that determines your long-term success might be something more difficult to measure such as customer lifetime profitability.

Understanding which are your most valuable customers, and whether you’re doing the right things to attract and retain them, is the kind of valuable insight which can take your business to the next level. Listening to this data can help drive all your business decisions and focus your efforts in the right areas in order to improve the bottom line by working smarter rather than simply working harder.

Once you know how to interpret your business data you can use it to refocus your marketing spend, customise your special offers, realign your customer retention efforts and even change your mix of products and services in order to improve that metric you’ve determined is the key to success.

It takes time and effort to master but listening to your business data, and understanding what it’s trying to tell you, can help put your business on the right path to both short-term gains and long-term success.


Recent News

Social media can be a huge force for change, and in these times where many of us are bouncing in and out of lockdowns, also a vital lifeline for communication on everything from important matters to the wildly trivial. We’re all allowed our personal obsessions, after all. However, many of us don’t think about the

Microsoft recently released its first public-facing beta version of the Windows 11 operating system that it will ship later this year. You’ve got to be signed up to its Windows Insider program to get it – and be willing to accept a little risk in terms of unstable operating systems – but then this is

Telstra recently announced that its 5G coverage for its mobile phone network covers around 75% of the Australian population. It’s also announced the “longest” (as in range) 5G phone call in the world, spanning some 113km in Gippsland. Meanwhile, rival telco Optus has claimed that it’s hit 300mbps upstream on trials of its emerging mmWave

Microsoft recently announced its next generation of the Windows operating system, Windows 11. If you’re thinking that seems odd given it did announce some years back that Windows 10 would be the “final” version of Windows, you’re not alone. For many years now, Microsoft’s simply provided Windows 10 updates rather than “new” versions of Windows,

Coronavirus (COVID-19) Update

Learn about the precautions we are taking and our new contactless pick-up and remote service options. Read More
Get help setting up your home office or homework area today. Learn More