Geeks2U Promise
We guarantee you'll love our fast, friendly service - or we'll refund your money.  
133,572 Happy Customers & Counting
Need tech support?
1300 769 448
Extended hours, 7 days a week
Home  /  geekspeak  /  Why you should listen to your business data

Why you should listen to your business data

Close-up of graphs and charts analyzed by businesspeople

Your business data has interesting stories to tell, if you know how to turn all those spreadsheets and sales reports into insight and wisdom.

Concepts like business intelligence and data analytics aren’t just for the big end of town – even the smallest business has data with secrets to reveal if you know how to listen. There are plenty of expensive business analytics tools but, rather than jump in the deep end, you’ll also find free online resources to start you on the path to becoming a data-driven business.

The best approach for any business is to start small and get a few runs on the board rather than trying to do everything at once. One of the keys to being data-driven is to determine which is the most important metric within your business, learn how to measure it, understand which levers affect it and appreciate what you can and can’t control.

Another key to being a data-driven business is learning how to sift the wheat from the chaff – knowing what’s important and how to distinguish between trends and anomalies. Without this focus you can find yourself jumping at shadows, which is why it’s useful to determine the most important metric and make it your focus.

Obviously you need to keep an eye on your basic financial health by tracking key statistics such as revenue, operating expenses and cashflow. Other statistics such as sales funnel conversion rates and customer churn are also telling.

Monitoring your business’ vital signs helps ensure you stay in the black, but the key metric that determines your long-term success might be something more difficult to measure such as customer lifetime profitability.

Understanding which are your most valuable customers, and whether you’re doing the right things to attract and retain them, is the kind of valuable insight which can take your business to the next level. Listening to this data can help drive all your business decisions and focus your efforts in the right areas in order to improve the bottom line by working smarter rather than simply working harder.

Once you know how to interpret your business data you can use it to refocus your marketing spend, customise your special offers, realign your customer retention efforts and even change your mix of products and services in order to improve that metric you’ve determined is the key to success.

It takes time and effort to master but listening to your business data, and understanding what it’s trying to tell you, can help put your business on the right path to both short-term gains and long-term success.

FacebookTwitterGoogle+Share

Recent News

Smartphone & Business

Rather than blindly sticking with the same telco year after year, wedded to the same plan, it’s worth shopping around to see if you can get a better deal. Depending on what your business does, things might slow down over the summer break or it might be the busiest time of year. If there is… More 

Futuristic technology user interface with retinal recognition

If you’ve used technology for any period of time, you’ve probably had one of those days where you step away from the screen and realise just how sore your eyes are. Computer eye strain is definitely a problem for anyone who has to stare at a bright screen for any length of time. Typically speaking,… More 

Beach on laptop keyboard

Even if you’re taking a flight to get away from it all, chances are you’ll still want to throw some tech in your travel bag this summer. If you’re jumping on a plane then noise-cancelling headphones can be a wise investment, especially on a long haul international flight. Don’t expect miracles, you can’t completely block… More 

ced

The key focus of the Consumer Electronics Show in Las Vegas each year is typically large flat panel TVs above all else, and while they were present for its 2017 incarnation, you could have been forgiven for thinking that laptops were the new cool thing. Most major vendors launched new lines, with many differing viewpoints… More